Reebok Training Squad | Podcast

Reebok LATAM created an official training community, the Reebok Training Squad, with exclusive training videos, blogs, a podcast, and, of course, a space to feature Reebok's most beloved training apparel.

 

The RTS podcast is a way to summon the squad and create a community by offering interviews and tips about health, nutrition, and training. 

 

The mission: 
To create names and descriptions that would get our future members to click the listen button. After that, our coaches and health experts would do the rest.

 

Focusing on our target audience, I wrote names that would be current, easy to understand, and could leave a little mystery to incite a click.