Reebok Training Squad | Newsletter

Reebok LATAM created an official training community, the Reebok Training Squad, with exclusive training videos, blogs, a podcast, and, of course, a space to feature Reebok's most beloved training apparel.

 

We set up a monthly newsletter, to share information with our community and update them on what is new, both content and clothing-wise.
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The mission: 
Keeping people involved by sharing everything they need to start training in a monthly newsletter, including updates on new content and benefits, and our RTS look of the month directing them to the brand's e-commerce site.

 

 For this, I wrote an inviting subject that would make people open the email. From then on, direct titles helped users access the content and stay up to date with the Squad.